OVERVIEW
ACD Interiors, led by internaonally acclaimed interior designer David Wei, offers world-class,
buildable feature design packages tailored for New Zealand’s Group Home Builder (GHB) market. This
initative aims to grow ACD’s footprint through mass customisation – empowering homeowners to
personalise their home interiors via pre-priced, emotionally resonant design packages.
STRATEGY CORE: MASS CUSTOMISATION VIA STATEMENT FEATURES
The New Zealand GHB market lacks aesthetic differentiation. ACD Interiors introduces a feature wall
selection on system that offers clients high-impact, low-complexity upgrades, curated by a master
designer and optimised for integration on into standardised homes.
Each package includes:
Room Type: Living, Bedroom, Entryway, Media Room, Kitchen/Dining
Design Level: Good / Beer / Best (Budget ers)
Style Theme: Contemporary, Luxe, Organic, Monochrome, Warm Modern
Example:
Living Room > Better > Luxe = Fluted walnut panelling, ambient LED backlighting, recessed TV wall
with floating cabinetry.
